via Wall Street Journal
Companies have spent years cajoling workers to switch to less expensive health plans. Now, some are hoping an algorithm can help.
During this year’s open enrollment season, some employers are trying out tools that recommend the most appropriate health plan for an employee, based on factors such as his or her prescriptions, demographics and risk tolerance—similar to how Netflix Inc. or Amazon.com Inc. recommend movies or books.
Employers say they hope the tools will make shopping for health care easier and reduce the number of worker queries to benefits staff. The recommendations may also change the minds of employees who have resisted signing up for lower-premium, high-deductible health plans—an ever-more urgent priority as firms try to curb health-care costs and steer clear of the coming Cadillac tax on pricey plans..